Mariage / Prêt-à-porter

Monday, 28 March 2016 17:58
Emanuelle Junqueira

Destination weddings or freedom of expression?

Last year, I was invited by Camila to take part in a workshop at Casar in the company of a bride of mine, Mica Rocha.

Theme: destination WEDDINGS!

I guess we´ll have to change the theme since we´re not talking about destination weddings but about brides in general!

When I began my career, I had a huge need to encourage free-spirited women to celebrate love in a more authentic way. I imagined the difficulty of that moment for those who didn´t wish to accept the prêt-à-porter (ready-to-wear) standard.

I have always been a defender of authenticity and truth. For some women, to be put in a box would be as if being handcuffed; and to invalidate oneself is never a good option.

So, I began designing dresses which were outside the box and above all to photograph campaigns with this kind of spirit. I let their hair down, took away the so dreamed princess tiaras, and portrayed them in movement.

Amazing and talented friends collaborated with me in the art of making beauty without a set mold. And that´s how the wedding dress campaign was born. With highly intuitive people who created with love, the desire to share what is beautiful for the simple pleasure of doing it.
While shooting, I have always been more fascinated with the making ofs. A tripod and a static photo sequence would get on my nerves. So I decided to encourage what is real, the movement, the naturality a woman needs to be charming.

There is nothing like a confident woman in such a fragile moment. To be delicate was a way to nourish the fortress of being a woman. That´s when I decided to translate each story, each personality, each body type, in to a wedding dress.

Dresses which dress the soul, that welcome the curves and natural movements. Transparency, fluidity and lace. And lace was almost abolished. The sensual Chantilly lace which allows me to explore organic details which please me so much.

That is how, little by little, I began to dress these darling women who allowed me, and above all, allowed themselves to make this ritual of love an authentic celebration, regardless of the location, the hour of the day and the spirit of the wedding. And that´s how you celebrate love!

No matter where or how they desire. As long as with esthetic harmony.